What is affiliate marketing?
An affiliate is somebody who earns money (in the form of commissions) for recommending products or services, often via their own website or online marketing activities.
We believe that when visiting a website which generates income for their recommendations, this should be made clear to the consumer.
This is why we are pioneering transparent affiliate marketing.
We have designed a best practice framework which we are helping affiliates to adopt. This framework helps affiliates market in a legal and ethical way.
One of the key parts to this framework is the implementation of a disclosure policy which affiliates must implement in our prescribed manner.
This is a network wide requirement as part of our undertakings with the Office of Fair Trading.